Drewlo · Google Review Growth Program

1

Welcome to the program

Before a family books a tour, they Google us. Our star rating is the first impression of your building, and often the deciding factor between us and the property down the street. Most of our communities have only a handful of reviews and some have none at all, so one frustrated voice can define a whole building.

You are the person residents talk to, so you are the best person to invite a good experience. Marketing gives you a QR code and review link for your community. You hand it out at the right moments, residents post on their own time, and Marketing publishes the leaderboard monthly. Great service comes first. The reviews follow.

More reviews means more trust, better Google visibility, and more of the right people touring.

2

Good moments to offer your card

Hand over the card or QR and let them post later from their own phone. Never on the spot in the office.

Maintenance done well Move-in day Lease renewal Issue resolved Resident compliments the team Appreciation events Positive office visit

3

The rules

Google policy, no exceptions

Always

Make it easy with your link or QR code
Let residents write whatever they want
Thank everyone who leaves one
Keep asking consistently all month

Never

Offer gifts, rent credits or incentives
Ask family, friends or staff to post
Have residents post on the spot in the office
Tell residents what to write or who to name
Pressure or repeatedly ask the same resident

4

Points and awards

How points work

1 ptPer new positive reviewVerified by Marketing. Negative reviews earn no points.

+5Hit the monthly goal10 new reviews in the month

+10Break 20Pass 20 new reviews in a month

+15MilestoneCross 25, 50, 100, 250 or 500 lifetime

Won every month

1Top community$250

2Runner-up$150

3Third place$100

Two more awards are waiting at year end, for the Champion of the Year and the Most Improved Community. The prizes stay under wraps until they are handed out.